Manufacturing business still eases slightly during the traditional holiday time of August while September becomes busy reviewing and planning for the final quarter. A very long-standing high tech b2b client is becoming much more joined up with its parent in Germany after many years of running autonomously. Having a more European involvement is very welcome and a change is underfoot with regard to social media marketing, a discipline that has been slow to take off for the manufacturing sector in the UK; even slower in Germany.
The concern lies with becoming an open book with social media; that you lay yourself open to competitor surveillance and with research and development costs, there is a lot at stake. Whether classic manufacturing industry will ever feel itself a natural bed fellow with social media remains to be seen.