Google+ Account – Very Real Uses

Google+ Account – Very Real Uses

Should I do anything with my Google+ personal account is a question often asked.  Most have gathered that if they have a Gmail account, they have an automatic personal social networking Google+ account and most people simply leave it blank.  To be more exact, only 35% of account holders in the UK actually use their personal Google+ account as a social platform or to build Google Authorship.  This figure comes from “wearesocial” after analysing the growth trends for Google+ year on year, globally and locally. A Google+ personal account’s primary use is to gain credit from Google for authorship, so if you’re a writer of any kind, a blogger for business or pleasure,  then setting up a link from your blog to your Google+ account is useful.

The premise behind it is that a Google personal account is all about the person rather than a company (there are Google+ business pages for that) and it is you that is clearly the author. Which posts should go to Google+ business and which to Google+ personal?  Since appreciating the Google Authorship premise, I now post my business blogs to my personal blog and my business blog.  When I blog on behalf of clients, I post to their Google+ business page and to my Google+ business page and then often to my personal Google+ account as well (as I’m authoring).  This takes some organisation if you’re looking to automate the process but once done, you can then benefit from its efficiencies. If you have a WordPress self hosted blog site – you can connect your personal Google+ account (and other social platforms if you wish) for automatic distribution using one of many choices of plug in.  Other options for that allow for multi platform drafting, distributing, scheduling and curating are software programs like Hootsuite and Scoop.it. Importantly, Hootsuite enables you to monitor your posts.

For someone who ‘authors’, these clever automations are very efficient.  However, to retain the personal touch, I sometimes mix and match how I send blogs or posts out.  For example, I have a client where their Facebook page is clearly the most useful social medium to them, so often a Facebook post leads the way and on platforms where it is not so critical (Linked In company page in this instance); automation from the blog is just fine to keep the channel topped up with news.  Play to the strengths of each platform. Back to where I started, automated blogs to Google+ is an easy way to get this platform going by topping it up regularly with news with minimal effort.  The circles will grow organically (slowly).  To speed the process up, you will need to collaborate with customers, suppliers, a community of some sort and go for the platform together.  Google + offers the advantage of grouping people or contacts together in circles, so you can be much more relevant in what you send.

Taking time to understand it could pay dividends for your organisation.