Google is Shutting Down Google+, Admits Low Consumer Adoption – Search Engine Journal

Google is Shutting Down Google+, Admits Low Consumer Adoption – Search Engine Journal

Source: Google is Shutting Down Google+, Admits Low Consumer Adoption – Search Engine Journal

Many will not even notice the impending closure of Google + in August 2019; it was the social platform that was little understood and even ridiculed for being unable to carve out its own niche like every other social platform has today.  For those who believed in its contribution to SEO in terms of ‘authorship’ (myself included as a content marketer), Google’s big flag flyer several years ago, the closure or ‘sunset of’ as Google puts it, is a shock.  It is even more so to those that successfully built up communities via G+ circles and actually made it work for them (you only need to read the comments on Google’s own G+ account to realise that there are many who made it a success).

The long and short of it is that Google’s business products are confusing to the smaller business to whom they’re aimed.  Once Google created Google My Business (which replaced maps), it amalgamated info on the business with the map by drawing the introductory paragraph from a G+ account.  The only thing to do now is watch this space to see how Google manages the whole tricky business, because the reason it has only just become publicly known is due to a suspected leak of G+ personal data back in March 2018.  Get the story in The Guardian.