The Finkk team were delighted to win the pitch to run a marketing campaign on behalf of Moyles Court School. Finkk Marketing is using comprehensive research carried out by the school to determine points of differentiation and accurate positioning with goals to increase pupil intake in September 2015. Finkk has created a brand for the school and, due to the limited time, hard hitting messages that set it apart from other independent schools.
Moyles Court School is set in the beautiful New Forest Park, north of Ringwood. The campaign is fully integrated and includes 48 sheet posters, Waitrose 6-sheets, a radio campaign, local glossy community and lifestyle magazines, PR and door to door targeted leaflet drops, with an additional campaign targeted to military hives. All enquiries are driven to a campaign landing page for further information and free Moyles Court bear or torch pen. The campaign covers an area of Southampton, north to Winchester, south to Poole and south west to Corfe Mullen and Wimborne to capture day pupils.