Strategies which can be as simple or extensive as the nature of business dictates. We work with insights and trends and offer a marketing data dashboard, so that you can keep track of the insights that matter.
We often work with the relationship model of Owned, Earned and Paid Media because it expresses in a simple way the relationship between the digital possibilities.
A good place to start is Owned Media; your website and social channels. Here you can explore organic growth potential first. We help you get the best of both website and social channels in a co-ordinated and goal orientated way
Earned Media; blog or social post shares, mentions, reposts, reviews, and regular editorial coverage. This cannot happen without generating content in the first place to stimulate the reaction. This requires thought and planning combined with the spontaneous for best effect. We help kick start this process and help you establish a system and routine.
Paid Media; Pay per Click (search engine and social), display ads, retargeting ads, paid influencers, sponsored content, advertising space of any kind. This means money to the media owner so a well thought through campaign with specific objectives and a means of measuring them is essential to get maximum value.
Strategies arise out of any of these approaches and they’re more often than not combined. We help you find the most practical and cost efficient balance by forming the strategy and offering insights through a marketing data dashboard.