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How a Smaller Business Should Use Primary Research

How a Smaller Business Should Use Primary Research

Primary research can really bolster a small to medium sized (SME) company‚Äôs marketing plan and yet it is largely overlooked. Secondary or desk research, termed quantitative (quanti) data is more often done when exploring new markets for existing products leaving primary, termed qualitative (quali) data, out in the cold. This tends to be the case […]

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