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DMA | Article | 10 things B2B marketers need to know about the GDPR and data protection
by Dawn on 17 Apr, 2018 - Comments Off on DMA | Article | 10 things B2B marketers need to know about the GDPR and data protection
The Direct Marketing Association (DMA) address, in brief, the concern that much of the attention and debate about GDPR is centred around business to consumer, leaving b2b’s a little confused about how exactly it affects them and how they should respond. One key point from this top 10 is accepting that corporate data is still […]
Spring Clean Your Marketing Data
by Dawn on 20 Feb, 2018 - Comments Off on Spring Clean Your Marketing Data
Caring about your marketing data and database has always been an important priority for every business professional, after all, it’s a great asset, as too is your CRM. Despite good intentions, the realities are often different and time pressures inevitably lead to shortcuts in good data management and over time, it becomes ‘messy’ and less […]
How will GDPR and ePrivacy Affect Your Business?
by Dawn on 31 Jul, 2017 - Comments Off on How will GDPR and ePrivacy Affect Your Business?
The new GDPR laws are due to come into force on 25th May 2018 and ePrivacy laws should be about the same time although there is no date set. Key Points The impending GDPR and ePrivacy laws will work hand in hand. GDPR has 4 governing factors regarding personal data (from your database or purchased from […]