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Back into Brewing
by Dawn on 16 Jul, 2013 - Comments Off on Back into Brewing
After 6 years as Ad Agency account manager for George Gale and Company (Gales Brewery), Horndean, Hampshire, I find myself in that lucky situation of working with the microbrewery Flack Manor of Romsey, Hampshire. There will be a period of planning and activation of a content marketing strategy and what better topic to talk about! More […]
Finkk Marketing E-Book
New E-Book by Finkk Marketing Extract Content Marketing Strategy as a component part of marketing has become unnecessarily complicated to the average business and compounded by the profusion of marketing automation companies. What is effectively a necessary evolution of traditional PR has left many SMEs in the cold. This e-book draws on and deciphers what […]
What is Content Marketing?
by Dawn on 08 Mar, 2013 - Comments Off on What is Content Marketing?
The marketing industry has created another buzzword – content marketing. It’s not a brand new concept, it has been spreading in that guise for a couple of years. The concept is, however, decades old. It’s the stuff of good old fashioned press offices. The only difference is