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How to do Facebook targeted Ads

Our introductory post explained 2018 marketing trends concerning Facebook and this post looks at Facebook’s targetted ads.  Many businesses got used to getting at least some publicity out of free organic content and the thought of paying for ads in order to maintain at least the same level of exposure has become a harder bug […]

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How to make the most of Facebook in 2018

How to make the most of Facebook in 2018 is all about understanding the current trends and working them.  Learn more in this introduction, which ends with a link to a practical post with screenshots. If you’ve used Facebook for a long time as a business and been rewarded with decent organic reaches for your efforts, […]

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Spring Clean Your Marketing Data

Spring Clean Your Marketing Data

Caring about your marketing data and database has always been an important priority for every business professional, after all, it’s a great asset, as too is your CRM. Despite good intentions, the realities are often different and time pressures inevitably lead to shortcuts in good data management and over time, it becomes ‘messy’ and less […]

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Eight free content calendar templates to help plan your output

Content marketing only works when planned.  Throwing out the odd article, blog or news item is neither satisfying or productive but planning ahead and setting a few measurable objectives is.  There is no better place to start than with a simple manual planner to help organise your thoughts or your team’s thoughts.  If you get […]

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How Marketing Technology Is Recasting the CMO Role

How Marketing Technology Is Recasting the CMO Role

Although the article in AdWeek relates to the bigger company with a Chief Marketing Officer (CMO), marketing technology is developing at such a pace that it is achievable for many much smaller companies to jump onboard; young companies particularly who aren’t saddled with more traditional CRM and marketing systems, where the transition is much more […]

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