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Let Go of What Made Your Company Great

This article in HRB cites, among others, IBM’s brick wall in the 1990’s or as it was termed in Moore’s ‘Crossing the Chasm’, the FUD factor (Fear, Uncertainty, Doubt).   As marketers, you discuss differential advantage but often, the larger the organisation, the greater the tendency to discuss what was the differential advantage rather than […]

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5 Subtly Effective Marketing Strategies You Never Considered Before

This article in Forbes on marketing strategies demonstrates how not losing sight of the simple, could be the trigger to much greater success.  It relates particularly to social media marketing, a regular battleground if ever there was one.  At Finkk, we try to keep it simple and go with what instinctively feels right for the […]

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