Content marketing is never a hard sell and it’s often asked for specifically by clients. It is not a straightforward request however; in fact, it is an enormous task comprising ‘what to write’, ‘where to write’, ‘when to write’ and how to measure the success of it. What is always infinitely useful is to have up to date benchmarks in terms of budgets and trends. The Institute of Content Marketing is best placed to do this. The whole presentation is below but the key takeaway is:
Your content marketing will be much more effective if you document it, just like you would a marketing plan – with objectives, strategies and how to measure the success of your efforts.