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Where has all the Good Content gone?

Where has all the Good Content gone?

Science research papers are ‘content’ – to apply a marketing term – and we expect them to be ethical, thoroughly researched and the pillar of good content; the ‘paper’ a role model because it is original.  If it is cited, then it’s likely to be debated and challenged from a new perspective (therefore re-introducing original […]

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2015 B2B Content Marketing Benchmarks

Content marketing is never a hard sell and it’s often asked for specifically by clients.  It is not a straightforward request however; in fact, it is an enormous task comprising ‘what to write’, ‘where to write’, ‘when to write’ and how to measure the success of it. What is always infinitely useful is to have […]

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The Usefulness of Personas

Developing personas is not new, in fact they’re becoming less widely used and yet they’re a really practical way to ensure you’re targeting your audience in the most efficient way possible.  What we all aim for is to find that less crowded route to our audience, the one where we may just gain exclusive access […]

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Why Are We Doing Social Marketing Anyway?

Why Are We Doing Social Marketing Anyway?

Why Are We Doing Social Marketing Anyway?. A headline that captured my attention, as one should always question, from time to time, why one does anything. This is a positive article but draws attention to what one may (wrongly) expect a social media marketing campaign to do for their company.  If we use the age […]

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Brewery Competition

Brewery Competition

Finkk Marketing have created a competition comprising a series of four eBooks, with simple questions about each eBbook in an online survey. For a content marketing campaign to maintain momentum, it needs planning and one or more ‘golden nuggets’ on which to base the content.  For more visit the dedicated competition site.  The winning prize […]

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