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8 Essentials Of Creating A Sustainable Advocacy Programme

Advocacy programs are used by just 20% of brands according to Marketing Charts cited in the Forbes ‘8 essentials of creating a sustainable advocacy programme’ article.  Whenever mulling over a marketing problem to be solved,  taking a fresh look at your current customers is often a good place to start – the customers that are […]

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Considerations when running a LinkedIn Ad Campaign

How to create a LinkedIn Ad is relatively easy with the LinkedIn step by step guide as you prepare your campaign.  What the guide doesn’t really show however, is how to make LinkedIn Ads which are highly targeted.  This requires more effort on your part because you could be running not just 3 or 4 […]

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The Question of Marketing Dashboards

A Marketing Dashboard is a fantastic visualisation product which brings all of your essential decision making data into one place before your very eyes.  But in order to reap the benefits of this mini utopia, you need to be prepared for a lot of legwork, mind- mapping exactly what you want from the data and what data you […]

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Let Go of What Made Your Company Great

This article in HRB cites, among others, IBM’s brick wall in the 1990’s or as it was termed in Moore’s ‘Crossing the Chasm’, the FUD factor (Fear, Uncertainty, Doubt).   As marketers, you discuss differential advantage but often, the larger the organisation, the greater the tendency to discuss what was the differential advantage rather than […]

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5 Subtly Effective Marketing Strategies You Never Considered Before

This article in Forbes on marketing strategies demonstrates how not losing sight of the simple, could be the trigger to much greater success.  It relates particularly to social media marketing, a regular battleground if ever there was one.  At Finkk, we try to keep it simple and go with what instinctively feels right for the […]

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