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St. Michael’s Website – A pupil’s perspective

St. Michael’s Website – A pupil’s perspective

The new St. Michael’s School website has to work not just for domestic pupils, age 3 to age 18 and their parents but also for international students.  We loved this comment from an international student on the new website: “O wow! I absolutely love the new website. I haven’t been on the school site for a little while […]

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Campaign Work Begins for St.Michael’s Prep School

Campaign Work Begins for St.Michael’s Prep School

We’re working on another school for Broadway Education; this time St. Michael’s School in Llanelli, Nr Swansea. Finkk Marketing is working on a campaign to help change the perception of the school, from purely academic to a warm, well-balanced school, with pupils to be proud of in every way, not just academic. The campaign will focus […]

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The Question of Marketing Dashboards

A Marketing Dashboard is a fantastic visualisation product which brings all of your essential decision making data into one place before your very eyes.  But in order to reap the benefits of this mini utopia, you need to be prepared for a lot of legwork, mind- mapping exactly what you want from the data and what data you […]

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Let Go of What Made Your Company Great

This article in HRB cites, among others, IBM’s brick wall in the 1990’s or as it was termed in Moore’s ‘Crossing the Chasm’, the FUD factor (Fear, Uncertainty, Doubt).   As marketers, you discuss differential advantage but often, the larger the organisation, the greater the tendency to discuss what was the differential advantage rather than […]

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5 Subtly Effective Marketing Strategies You Never Considered Before

This article in Forbes on marketing strategies demonstrates how not losing sight of the simple, could be the trigger to much greater success.  It relates particularly to social media marketing, a regular battleground if ever there was one.  At Finkk, we try to keep it simple and go with what instinctively feels right for the […]

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How much should you spend on advertising?

How much should you spend on advertising?

Advertising spend – oh if it were that easy.  There are established methods from percentage of turnover to more elaborate methods but ultimately it’s ‘feel’, experience and good planning.  As a smaller business, if you take the ‘finger in the air’ approach, you can improve your judgement by recognising if your goal or marketing objective is ambitious […]

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