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8 Essentials Of Creating A Sustainable Advocacy Programme

Advocacy programs are used by just 20% of brands according to Marketing Charts cited in the Forbes ‘8 essentials of creating a sustainable advocacy programme’ article.  Whenever mulling over a marketing problem to be solved,  taking a fresh look at your current customers is often a good place to start – the customers that are […]

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How will GDPR and ePrivacy Affect Your Business?

How will GDPR and ePrivacy Affect Your Business?

The new GDPR laws are due to come into force on 28th May 2018 and ePrivacy laws should be about the same time although there is no date set. Key Points The impending GDPR and ePrivacy laws will work hand in hand. GDPR has 4 governing factors regarding personal data (from your database or purchased from […]

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How a Smaller Business Should Use Primary Research

How a Smaller Business Should Use Primary Research

Primary research can really bolster a small to medium sized (SME) company’s marketing plan and yet it is largely overlooked. Secondary or desk research, termed quantitative (quanti) data is more often done when exploring new markets for existing products leaving primary, termed qualitative (quali) data, out in the cold. This tends to be the case […]

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Considerations when running a LinkedIn Ad Campaign

How to create a LinkedIn Ad is relatively easy with the LinkedIn step by step guide as you prepare your campaign.  What the guide doesn’t really show however, is how to make LinkedIn Ads which are highly targeted.  This requires more effort on your part because you could be running not just 3 or 4 […]

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Campaign Work Begins for St.Michael’s Prep School

Campaign Work Begins for St.Michael’s Prep School

We’re working on another school for Broadway Education; this time St. Michael’s School in Llanelli, Nr Swansea. Finkk Marketing is working on a campaign to help change the perception of the school while also driving potential new families to Open mornings throughout the year. The campaign will focus largely on the Prep and Pre Prep […]

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