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STRATEGY - TACTICAL PROGRAMMES
FOR THE SMALL TO MEDIUM SIZED BUSINESS

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Eight free content calendar templates to help plan your output

Content marketing only works when planned.  Throwing out the odd article, blog or news item is neither satisfying or productive but planning ahead and setting a few measurable objectives is.  There is no better place to start than with a simple manual planner to help organise your thoughts or your team’s thoughts.  If you get […]

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How Marketing Technology Is Recasting the CMO Role

How Marketing Technology Is Recasting the CMO Role

Although the article in AdWeek relates to the bigger company with a Chief Marketing Officer (CMO), marketing technology is developing at such a pace that it is achievable for many much smaller companies to jump onboard; young companies particularly who aren’t saddled with more traditional CRM and marketing systems, where the transition is much more […]

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Localised Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The Way

A four-point checklist on localised digital marketing, after investigating what are becoming two iconic case studies Airbnb and WeWork.  Of course, the four-point checklist only hints at what has made these two enterprises what they are, but for the small to medium sized established business, seeing new ways of looking at their own business can often kick-start a new way […]

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8 Essentials Of Creating A Sustainable Advocacy Programme

Advocacy programs are used by just 20% of brands according to Marketing Charts cited in the Forbes ‘8 essentials of creating a sustainable advocacy programme’ article.  Whenever mulling over a marketing problem to be solved,  taking a fresh look at your current customers is often a good place to start – the customers that are […]

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How will GDPR and ePrivacy Affect Your Business?

How will GDPR and ePrivacy Affect Your Business?

The new GDPR laws are due to come into force on 28th May 2018 and ePrivacy laws should be about the same time although there is no date set. Key Points The impending GDPR and ePrivacy laws will work hand in hand. GDPR has 4 governing factors regarding personal data (from your database or purchased from […]

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