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What is Content Marketing?

The marketing industry has created another buzzword – content marketing.  It’s not a brand new concept, it has been spreading in that guise for a couple of years.  The concept is, however, decades old.  It’s the stuff of good old fashioned press offices.  The only difference is 

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Technology for Marketing

The Technology for Marketing Exhibition at Earl’s Court on 26/27th February this year was buzzing.  I would like to report to all those small to medium sized b2b companies who are unsure of whether or how to commit to a more automated marketing process or indeed to social media marketing, that the industry is still […]

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