Finkk Marketing


WELCOME!

DISCOVER A CLEAR PATH THROUGH TO
MEETING YOUR BUSINESS OBJECTIVES

MARKETING PLANS, WEBSITE DEVELOPMENT
CONTENT WRITING, SEARCH ENGINE OPTIMISATION
MEASUREMENT AGAINST OBJECTIVES

SUSTAINABLE RESULTS ONE STEP AT A TIME
USE OUR CHAT BOX OR PHONE THE ROMSEY OFFICE 01794 874408

Marketing

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Setting off on the correct path

You’re here because you need marketing help of some kind, which could be new and regular content for your website and social platforms, or it could be a marketing campaign with a specific driver or objective in mind. It might even be a T-junction situation with a decision to be made about which route to take next.

Whatever point you're at with your business, we need to be sure you're on the right path with a clear route ahead. That way we can avoid unnecessary spending, take away the guesswork and instead produce a marketing proposal designed to help you meet your stated objective. The marketing proposal could contain a research and insights element, a strategic element and/or a tactical/operational element. It depends entirely on what you want marketing to acheive for you.

Long term better value

It's all about value; we're here to add value to your business rather than simply execute a task. And to do this we will seek to understand your strategy, goals and aspirations first. It could be that you don't have a formal strategy - so that is something we could work on if you wish. We work with start up's in addition to established business, offering branding expertise, new website development & content/search engine optimisation packages & essential print items.

We’ve been established for a long time and have become immersed in many different types of small to medium-sized businesses, which keeps our ideas and proposals alive and fresh. Ultimately, we're in the business of understanding people - your customers.

“Finkk Marketing collaborates with associates Finkk Ltd, to offer creative design and website development. Collaborating in this way delivers consistency for the brand and a competitive price across many services.”

A SOUND STRATEGY PROVIDES THE PLATFORM
OFF WHICH TACTICAL INITIATIVES CAN BE LAUNCHED

Marketing Planning

Research

Businesses generally have a good awareness of their business environment, so it is a case of extracting and prioritising that information. This forms the beginnings of a marketing plan. In some cases, it is necessary to compliment what the business already knows by doing further desk research in order to get the deeper insights. Time spent on this first, delivers a better outcome in the future. And once in the habit, it becomes a top up process rather than one off exercise, always feeding back into the marketing plan. Attitudinal research may also be a requirement to benchmark current attitudes of customers towards a company.

Marketing Plan

The closer we are to the business, the better the marketing plan. Finkk Marketing will take a business through various marketing models in order to show a different perspective and one that a business may not have thought of before. Or a business may be really quite well advanced and there is enough of a brief from their own marketing plan to launch into tactical measures straight away, with a marketing campaign (comprising one or all of the following - advertising, PR, content marketing)

Marketing Campaigns

A marketing campaign is generally a 6-8 month sustained exercise; a tactical measure based an a clear understanding of the overall marketing plan and its objectives.

A marketing campaign is created once you are clear of the direction you’re heading in. It generally encompasses advertising, PR and content marketing and will involve media buying, content creation and conceptual work for advertising.

Our campaigns are based on well thought out design and copywriting concepts, the heart of the campaign, through to meticulous project management and budget control.
All marketing campaigns are fully integrated, with a well thought out advertising mix incorporating traditional media i.e posters, radio, through to content marketing. All campaigns are monitored throughout and results fed back on a regular basis to ensure objectives are still being met.

THE COMPANY WITHOUT A STRATEGY IS WILLING TO TRY ANYTHING - MICHAEL PORTER

Website Design & Development

Design & Build

We provide a design and website build service that reflects the branding & positioning of your company, retaining its own clear identity. With many years experience of building responsive CMS websites, we design and build sites that are unique to the client without being a bespoke price.
Stage one is our response to a client brief in the form of a flat design plan. Before any build begins, we ensure you're clear and happy with the proposed navigation and the overall look and feel.
Modern open source platforms today are very flexible, without the need for bespoke, specialist work. However, should bespoke work be required we can accommodate that too.

Search Engine Optimisation

Google will cite that there are 200 factors in meeting the criteria set in its search algorithm. Hours could be spent tweaking and fiddling, pulling off pages of reports and worrying about the minute detail. While intricate changes all add up, time & monetary resources are limited.
We therefore apply bigger picture logic rather than mystique. Google and other search engines are simply looking for relevant websites that are in tune with their potential buyers search criteria. Create considered, thoughtful content on a regular basis and please your actual customers. If you're customers are pleased and coming back for more, so too will search bots and your ranking will naturally grow.

  • Flack Manor Brewery Responsive CMS website
  • Lambert & Jackson Responsive E-Commerce
  • Moyles Court School Responsive CMS website
  • Moortown Lodge B&B Responsive CMS
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FIND A NEW PERSPECTIVE WITH FINKK MARKETING

Content Marketing

“Dawn utilises her skills and marketing knowledge to best advantage in a complex technology driven business. She applies strategic tools and different ways of thinking to help us prioritise our efforts across our diverse markets within the UK.”

Peter Ho, General Manager Fischer Instrumentation GB Ltd

Content Marketing

In our experience, companies scream out for ideas and structure to their content marketing programme; for someone to make sense of digital marketing in it's wider context; in a world where customers get savvier, customer journeys get more erratic and new technologies and platforms spring up every day.

Content Marketing Definition

"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."
Institute of Content Marketing

All Companies Face Content Marketing Issues

Content marketing is a specialism in itself, having evolved in response to the proliferation of digital platforms, making the choice of where and how to market yourself much more complex. It can take an inordinate amount of time if not properly thought through and organised.

Content Marketing Organisation & Planning

Planned content strategies with a purpose can reap satisfying results. If you find yourself on a stop start content marketing plan, consider that an outside perspective can introduce a new vitality and the resources to stick to the plan.

“I have regular Google Analytics bespoke reporting from Dawn/Finkk and find the insights I gain to be of good value, particularly as I invest substantially in PR. I have analytics goals in place and am pleased that we’re now using Google Analytics to best advantage. ”

Simon Scutt, Founder/Owner On Foot Holidays

THE LANDSCAPE MAY BE WIDE
THE SKILL IS THE RIGHT CONTENT IN THE RIGHT PLACE AT THE RIGHT TIME

Digital Marketing

Scalable Digital Solutions

We've created 4 simple pricing options which cater for most small to medium-sized businesses. While we still quote for custom needs, we've found that many small businesses just want a quick and fast initial solution that feels both controllable and scalable.

Our Solutions can become your In-house Solutions

Many companies are used to cloud solutions, particularly new start up's and young companies, so paying a reasonable monthly fee for work that you can't easily do in-house is a perfect option.

Get Started

Get a feel for the discipline of taking responsibility for your own site's SEO, the type of content which works and even get to see some results.

Do more

This is often used as a top-up service, with aspects being done in-house or it can work as a progression from Get Started.

Go Pro

This is just enough for a smaller business & will produce a noticeable improvement in overall ranking online.

Enterprise

For larger SME's or ambitious startups. Because each company is unique, a number of services are available:

Test the Water

£180 per month

  • 1 content rich blog post
  • 3 social post variants
  • a dashboard of relevant metrics sent as a pdf

Starter

£300 per month

  • 1 content rich blog post
  • 3 social post variants
  • Access to a live dashboard
  • Goal set up
  • Keyword & competitor monitoring

Pro

£500 per month

  • 2 content rich blog posts
  • Up to 10 social posts
  • Access to a live dashboard & reporting Goal set up
  • Keyword & competitor monitoring
  • 1 email marketing campaign

Enterprise

£1500+per month

  • Strategic marketing & modelling
  • Tactical marketing plans & ongoing project management
  • Desk market/ competitor research
  • Goal identifying & measurement parameters
  • A live bespoke dashboard with reporting

TAKING THE PLUNGE HAS NEVER BEEN EASIER
CHOOSE A STARTING POINT YOU'RE HAPPY WITH, CHOOSE HOW LONG YOU STAY WITH IT

Resources

BRIEFING SHORT QUESTIONNAIRES

Please complete the 5 simple questions (2 minutes duration) below which will serve as a brief for taster, starter and pro packages above. If you’re interested in Enterprise, then please complete the survey (5 minutes duration) here >>

Create your own user feedback survey

 

 

YOUR HORIZON MAY BE BROAD
BUT KEEP YOUR GOALS TIGHT AND SPECIFIC

Measurement

Part of a dashboard showing key data and relating to goals already set

Setting marketing goals & aligning each to a means of measurement

A custom dashboard is created for you, which will draw in real-time data:

 

 

 

Two screens; one showing competitor ‘voice’ online and the second showing email marketing and Linked In stats against a campaign objective

Monitor keyphrases or the authority competitors have online

A marketing dashboard will be relevant to your business and your unique goals, enabling you to track against pre-set goals. The dashboard will present the macro view, with any element capable of being drilled into for the micro detail.

View the data anytime by using your unique sign in or request a monthly report.  The key is only to show data that really matters.  If SEO measurement is important, we would set you up for organic growth and monitor backlinks, in addition to share of ‘voice’ online.  It could be that you wish to examine where your hard AdWords campaign or Linked In sponsorship cash is going; in which case we can draw the focus to that against pre-stated goals.

Let us know what is important to you and you’ll get an at a glance visual representation included in the package price if you opt for monthly help.

About

Finkk Marketing is Dawn Brown; who is part of a long-established freelance network in the South of England, with marketing, graphic design, web development, coding and content development at its core.

Finkk Marketing was founded in 2007, although the network concept first materalised in 2000, with core members already freelancing and sharing work.  The idea was to minimise overheads and offer un-inflated rates for the same professional marketing, design and website development service that an agency might offer.

Dawn gained a post-graduate diploma in Marketing and first moved into industrial PR and marketing with Chloride, followed by two career moves within Dun & Bradstreet International relocating to High Wycombe.  Being a keen sailor competing in JOG and RORC racing most weekends meant a return to the South was inevitable, and the opportunity lay with a full-service advertising agency looking to extend their account management team.  Dawn developed many accounts into regular, sustained business for the agency, most notably Gales Brewery (George Gale & Co) working on beer branding and promotions for its pub estate, branding for the Beatrice Royal Art Gallery, SCATS, Hood Sailmakers and its sponsorship of the Round the World Yacht Race and the launch of the Yeoman Navigation plotter.

After several years, an opportunity arose to go freelance at first and then grow that freelance business with other professionals in the related fields of design and website development.

Dawn’s aim and that of the network is to simply gain more business for a client in an ethical, professional and impartial way; by advising on the right mix of marketing tools and techniques for any given client objective and setting up appropriate measurement for future decision making.

Finkk Marketing, Basepoint

Photo courtesy of Basepoint

Dawn Brown operates from Basepoint business centre in Romsey, helping you define what you need and then planning what needs to happen.  The path then splits; where you can be empowered to action the plan yourself (with staff training if needed) or continue with professional project management as an outsourced activity.  At each stage, you will know what we’re doing and why; with an eye on the anticipated outcome at all times.

Take advantage of a very experienced team, who continue to help businesses overcome typical marketing issues or problems or who have very specific goals which they want to accomplish.  Call now and let’s explore options.

Dawn Brown MCIM

LinkedIn

And what about the person?

Well, big boat sailing became infrequent due to the priority of bringing up 2 children (now young adults) while running the business.  This included the world of Optimist and National 12 sailing, much smaller in scale but not necessarily easier to manage whichever way you look at it.  I’ve spent years in the past competing with horses.  I’m still passionate about skiing and now enjoy (most of the time) the challenges of training our young working dogs Dylan and Scout.

 

 

REFLECT ON WHAT YOU WANT TO ACHIEVE

Testimonials

Moyles Court School

Finkk first began working with Moyles Court School in 2014

Working with Finkk Marketing has worked really well for us. We have been able to tap in to a wealth of creativity and marketing expertise, safe in the knowledge that we have costs controlled and a targeted approach. We never could have made the market impact we did without their help.  The creative work produced by Finkk has been amazing. They fully understood the brief and produced images that truly captured what we wanted to express“. Bursar Moyles Court School

Finkk testimonial

Finkk Marketing has worked with Fischer for more than 10 years.

“Dawn utilises her skills and marketing knowledge to best advantage in a complex technology driven business. She applies strategic tools and different ways of thinking to help us prioritise our efforts across our diverse markets within the UK.” Peter Ho, General Manager, Fischer Instrumentation GB Ltd

“I have used Dawn on several projects and she is a creative and flexible supplier with good ideas for a wide variety of what we consider to be, quite technical products. Often we give her very basic briefs but she always comes up with plenty of innovative and interesting concepts” Pete Bond, MD Superior Technologies Europe

Finkk testimonial

Finkk first began working with Flack Manor Brewery in 2013

“Finkk Marketing is a long standing and reliable supplier ­who provide quick turnaround of our marketing collateral and at a price we consider to be really good value.” Mick Watt, Royal Institute of Navigation

Finkk has had a relationship with RIN for more than 10 years

 

“I have recommended you guys as not only producing excellent work but also being mindful of costs, keen to develop new client relationships and highly responsive”.  Paul Dyer, Influence Inc

 

Finkk testimonial

Finkk’s first marketing campaign for St Mikes was in 2016

 

[the prospectus] “has come together beautifully and looks great! It really does stand out and will present well online too. It’s much more high impact than a lot of the drab and traditional booklets out there at other schools. Your team have certainly given it the feel I wanted” Benson Ferrari, Headteacher, St Mikes

 

 

 

 

 

BRANDING PORTFOLIO

 

 

COMPANIES WHO HAVE TAKEN THE PLUNGE
AND TRUSTED US TO BECOME PART OF THEIR BRANDS

Blog

Gutenberg – WordPress 5 release

Gutenberg – WordPress 5 release

The web design and development team have been gearing up for a major WordPress 5 release – Gutenberg, with its new content editor.  Finkk clients will receive regular updates and training will be available. Read more Source: Gutenberg – WordPress 5 release – Finkk

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Google is Shutting Down Google+, Admits Low Consumer Adoption – Search Engine Journal

Google is Shutting Down Google+, Admits Low Consumer Adoption – Search Engine Journal

Source: Google is Shutting Down Google+, Admits Low Consumer Adoption – Search Engine Journal Many will not even notice the impending closure of Google + in August 2019; it was the social platform that was little understood and even ridiculed for being unable to carve out its own niche like every other social platform has […]

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What does a marketing consultancy do?

What does a marketing consultancy do?  This is a question often asked of me. It’s not an easy one to define because in the most part a consultancy evolves out of the experience of an individual or group of individuals.  So my answer to the question may be different to another marketing consultancy with a […]

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New Marketing Office in Romsey

New Marketing Office in Romsey

Finkk Marketing has moved from central Salisbury offices to Romsey; Abbey Park Industrial Estate on the southeastern outskirts of the town and backing onto part of the Broadlands Estate.  Romsey was chosen as being closer to the motorway networks and to the major commercial cities and towns in the South. Our nearest client now that we’re […]

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DMA | Article | 10 things B2B marketers need to know about the GDPR and data protection

The Direct Marketing Association (DMA) address, in brief, the concern that much of the attention and debate about GDPR is centred around business to consumer, leaving b2b’s a little confused about how exactly it affects them and how they should respond. One key point from this top 10 is accepting that corporate data is still […]

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How to do Facebook targeted Ads

Our introductory post explained 2018 marketing trends concerning Facebook and this post looks at Facebook’s targetted ads.  Many businesses got used to getting at least some publicity out of free organic content and the thought of paying for ads in order to maintain at least the same level of exposure has become a harder bug […]

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THE ROAD TO KNOWING YOUR CUSTOMERS IS HERE

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Contact Info

01794 874408

finkkmarketing@gmail.com

Unit 69, Basepoint Business Centre, Abbey Park Industrial Estate, Romsey SO51 9AQ
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